MPG Team

Leadership

Sebastian Hetland

CEO & Manager
Driven by the belief that “the impossible is possible,” Sebastian Hetland, better known as ManagerSebb—has built his career around turning bold artist visions into real momentum and global possibilities. With a background in finance, he quickly realized his true passion lived elsewhere: in music, people, and building careers with purpose.

Over the past five years, he has worked as a manager across Switzerland, Spain, and Norway, starting his journey in Switzerland with the artist Hartzon. Hia early experience gave him a clear view of what artists need behind the scenes: strong direction, smart structure, and someone who champions the creative while building the future around it.

Today, based between Oslo and Amsterdam, ManagerSebb is the founder of Music Partner Group and is known for his strategic mindset, creative edge, and relentless work ethic. From international projects—including work connected to a release with Flo Rida—to supporting artists performing on major stages like Tomorrowland, he continues to push boundaries with one goal in mind: helping talent grow into something truly global.

Contact:

managersebb@musicpartnergroup.com

Håvard Meling

Håvard Meling

CFO
Håvard is the CFO and co-owner of Music Partner Group, known for turning complex financial realities into clear, actionable direction. With a foundation in International Management and strong experience in cost control for multi-million-dollar projects, he brings structure, precision, and steady leadership to fast-moving creative environments.

He’s also an advanced Excel specialist with a practical obsession for smarter workflows. By building automation, macros, and streamlined reporting systems, he removes manual bottlenecks and creates clarity where others see chaos—having saved 350+ work hours per year in previous roles through efficiency-driven solutions.

At MPG, Håvard focuses on protecting long-term financial health, optimizing liquidity, and strengthening decision-making through clean reporting and high-quality insights. Whether it’s forecasting, budgeting, or refining internal systems, his goal is consistent: to build a financial engine that supports growth, safeguards stability, and gives the team the confidence to move forward—faster and smarter.

Contact:

haavard@musicpartnergroup.com

Managers

Hans Benjaminsen

Hans Benjaminsen

Manager
Hans is a music manager working where artistry meets intention. His approach is shaped by a life lived between cultures. He gravitates toward artists who feel slightly out of step with the mainstream, giving him a natural sensitivity to artists with a strong identity and long term vision.

He is drawn to music that carries emotional weight, aesthetic intention, and cultural context. Hans focuses on clarity while helping artists articulate who they are, sharpen their vision, protect their identity, and build careers that can last beyond a moment or trend.

His work balances taste and strategy with intuition and structure. To artists he offers trust and honesty. To partners and industry leaders he offers focus, discernment, and long term thinking. Building careers deliberately, with respect for the culture surrounding the music.

Adrian Waaden

Adrian Waaden

Manager

Film & Photo crew

Simen

Editor, filmer & Photographer

Simen Mørken Melbye

Filmer & Photographer

© 2026 Created by Music Partner Group LLC